Wedding Business SEO

Do you feel completely overwhelmed by SEO and don't know how to get started? Or maybe you don’t know what your top SEO priorities should be.

You feel stuck because you have no idea how to select effective keywords… or what to do with them once you have ‘em. You’re probably never sure if you’re “doing SEO right” and you feel like you’re pretty much winging it most of the time.

Or maybe you’re frustrated by the fact that SEO seems to evolve constantly, and once you think you have it figured out… it changes!

Were you nodding along to any of the above? Great. You’re in the right place.

You’re not visible on Google and you need more
traffic to your website.

According to The Wedding Report’s 2016 wedding survey, 73% of couples used a search engine to find products and services for their weddings.

That is a number that you cannot ignore.

Organic search results remain an incredibly trustworthy source for couples researching their wedding service providers.

Meanwhile, your couples are looking for you online and they can’t find you!

You know that you need a solution… and you need one now.

Hiring someone isn’t an option.

Spending weeks (or months!) searching the Internet isn’t cutting it for you.

What you’ve tried so far isn’t working and you KNOW you’re leaving money on the table.

Want to fix that?

Introducing Wedding Business SEO, the DIY way to tackle your search engine optimization, increase your website traffic, and get seen online… all without feeling overwhelmed or wanting to pull your hair out!

In this 6 module, video based program you’ll discover the key steps to actively and effectively improve your search results and drive organic traffic directly to your website.

Stop spinning your wheels and start increasing your website traffic.

Enroll Now

One-Time Payment



5 Monthly Payments



  • Amanda Schmidt

    "Before taking the Wedding Business SEO course, I had attempted to learn SEO from several sources but I always felt like the information was unorganized and hard to understand. Not only did this course make SEO easier to understand with organized modules, but my organic traffic has increased over 300% after putting the information provided into action! I highly recommend this course for anyone who is in the wedding industry and trying to reach their ideal clients!"

    Amanda Schmidt, Orange Blossom Bride

What’s Included in the Program

Lifetime access to all 6 modules

Free updates to the course

Action oriented checklists and resources

Private members Facebook group

Wedding Business SEO breaks down into 6 essential modules:

Module 1: Getting Ready for SEO

Learn how Google and SEO really work and the key steps you need to take *before you get started* to set yourself up for success.

In this module, you'll learn

  • What is Google? What's its purpose and how does it work?
  • What is Search Engine Optimization, why it's important, and what the top ranking factors are that you need to know about.
  • How to set realistic expectations for your SEO efforts.
  • The steps you need to take and the information you need to collect in advance to properly prepare to work on your website's SEO.

Module 2: Analytics & Search Console

In order to properly measure and evaluate your search engine optimization efforts, you'll need to have a solid foundation on how to understand and use two key tools: Google Analytics and Google Search Console.

In this module, you'll learn

  • Why you need Google Analytics.
  • How to properly set up your Google Analytics account.
  • How to optimize your Google Analytics account.
  • How to navigate and understand the Google Analytics dashboard.
  • How to understand who is visiting your website.
  • What the key reports are in Google Analytics that you'll need to know for your SEO efforts.
  • How to use Google Search Console.

Module 3: Keywords

To have effective SEO, you need to target the right keywords and implement them in the right places on your website.

In this module, you'll learn

  • What are keywords and why do you need them?
  • The 3 types of keywords you'll want to have in your website content.
  • How to choose the right keywords to target on your website.
  • What the most popular keyword tools are and which ones are best for your needs.

Module 4: On-Page SEO

There is a lot of work that can be done ON your website to improve your search engine rankings.

In this module, you'll learn

  • The components of your website's URL (i.e., your website address) and how to set it up most effectively for your SEO efforts.
  • What is meta data and why it's important to update it on your website.
  • The 3 types of links you need to have on your website.
  • How to name and tag the images on your site for search engine optimization purposes.
  • The type of content you'll want on your site, including length, format and frequency of posting.
  • Plus a few other on-page factors you won't want to miss.

Module 5: Off-Page SEO

Once you've optimized your own website, it's time to start working on getting attention and exposure on other websites. Learn how to optimize both *on* your website and *off* your website.

In this module, you'll learn

  • What you need to do to effectively approach your link building strategy, including how to decide where you want to be linked and what pages on your site you should be linking to.
  • The most important link building ranking factors (this will help ensure you get the most out of your link building efforts!).
  • How to implement your link building efforts and the different types of websites that you'll want to get linked on.

Module 6: Technical SEO

To wrap up the course, we'll delve into some of the more technical aspects of search engine optimization that you'll want to tackle.

In this module, you'll learn

  • What it means for a website to be mobile friendly, including discussions about responsiveness, mobile first and more advanced mobile optimization options.
  • Why page load speed is so important and the factors that might be having a negative impact on your own website's speed and performance.
  • What image optimization is, why it's so important and how you can go about most effectively optimizing the images on your site.
  • What SSL is, and why you should be considering implementing it on your own website.
  • What factors can cause Google to not be able to properly index your website.
  • Plus a few other lesser known factors that can help or hurt your website rankings.

Enroll Now

One-Time Payment



5 Monthly Payments



  • Brandy Blackford

    "I have a love/hate relationship with SEO - I love what it does for my site, but I HATE working on it. It is complicated, always changing and most of the information out there is too technical for people like me. But the information Shea and Brenda provide is actionable and encompasses things that you can do right there and see results, even for people that have a love/hate relationship with SEO."

    Brandy Blackford, Sweet I Do's

Plus a Few Bonuses!

Not only do you get access to all that SEO goodness in the modules, with its video trainings, worksheets and resources, but you’ll also get a bunch of tasty bonuses for free.

BONUS #1: A Personalized Keyword Ranking Report (Value $37)

Get your own personalized keyword ranking report from Wedding Industry Rescue, and find out what keywords you are currently ranking for in Google, and which ones are driving the most traffic to your website. In addition to your report, you’ll also receive a PDF guide on how to interpret your results.

BONUS #2: How to find your ideal client in the real world (Value $497)

Before you start targeting your SEO keywords, you’ll need to know who your desired audience is! In this bonus item, you’ll get access to two additional trainings on the topic of finding your ideal client.

“Chosen: How to Reach Your True Ideal Client” is a 4 part video series from Wedding Industry Rescue, featuring Cheryl Bailey. (Value $400)

“How To Find Your Ideal Client In The Real World” is an in depth workshop from Wedding Business Workshops, featuring guest presenter Christie Osborne from Mountainside Media. (Value $97)

BONUS #3: 1 Month Membership in Wedding Business Workshops (Value $30)

You’ll also get a complimentary 1 month pass to Wedding Business Workshops, with unlimited access to our entire workshop library of business and marketing related topics for the wedding industry.

Meet Your Course Facilitators

Brenda Cadman

Brenda Cadman is based in Vancouver, BC and is the owner of Bon Accord Creative Inc, a web development boutique firm that specializes in custom development projects. She’s also the founder of Wedding Business Websites which focuses on providing website marketing education opportunities for the wedding industry. Oh, and she’s a self-professed organization nerd (if she can color code or add labels to something, she’s one happy lady).

Shea Bailey

Shea Bailey is based in Austin, TX and is one half of the husband and wife team at Wedding Industry Rescue. Shea works behind the scenes and spends his days analyzing, well, pretty much everything! From the content you have on your site, to how to improve conversion rates and improve your visitor’s user experience. And then he makes changes, clicks some buttons… and then he analyzes again. In a nutshell: Shea lives and breathes SEO.

  • Laysha Powers

    "Every time Shea and Brenda teach people about SEO or other website related topics, their information is so meaty that I have to watch twice to get as much out of it as possible! My traffic has increased with everything they have taught me."

    Laysha Powers, Irie Matrimony

Who is Wedding Business SEO For

  • Wedding professionals who are new to search engine optimization and don't know where to start.
  • Industry business owners who have attempted to DIY their SEO but aren’t seeing the results they desire.
  • Wedding pros who are frustrated with trying to keep up with latest techniques and who want guidance about where they should be focusing they attention.
  • Business professionals who are serious about committing to doing the work and making improvements to their search engine rankings.

Who Wedding Business SEO Is Not For

  • Wedding professionals who are looking for overnight rankings or black hat techniques.
  • Business owners who are not prepared to invest the effort required to implement an SEO plan.
  • Wedding pros who want a ‘done for you’ solution (i.e., those who are looking to hire an SEO professional).
30-day money back guarantee

100% Money-Back Guarantee

We know you'll be delighted with your results if you ACTIVELY implement what you learn in the program. However, if for whatever reason you're not satisfied, simply reach out within the first 30 days to show that you’ve kept up with the module coursework, and we'll happily give you a refund.

Why? Because we truly only want your business if you're getting the results that come from implementing what you learn. And we know that if you commit to implementing what you learn, your SEO will improve.

We couldn't afford to make such a generous guarantee unless people really DID love the program and DID want to keep it! But this isn't a program for tire-kickers; you must be prepared to do the work to be eligible for a refund.

Enroll Now

One-Time Payment



5 Monthly Payments



  • Meghan Ely

    "Statistically speaking, Google is consistently one of the top ways that engaged couples find their wedding vendors. So while SEO strategies should absolutely be a part of every wedding professional's marketing strategy, it's an overwhelming concept. What I love about Shea and Brenda is that they know small businesses well and are able to tailor their education so that the idea of mastering SEO (and reaping the rewards as a result!) is obtainable."

    Meghan Ely, OFD Consulting

Frequently Asked Questions:

  • I’m not tech savvy… will this course be right for me?

    Absolutely! We’ve done our very best to make the course content as user friendly and accessible as possible for all levels of tech understanding.

    And if you still have questions, don’t forget that you will have access to the private Wedding Business SEO Facebook group where you can get support and feedback from your peers who are also watching and implementing the course material.
  • How is the content delivered?

    Once you've purchased the program, you'll get immediate access to the exclusive member website. Each module includes a set of video lessons and actionable resources and all modules are available for you to watch at your own pace.
  • How much time do I need for this?

    Ultimately you'll get out of the course what you put into it. The more time you spend implementing the actionable tips and insider guidance in the program, the more your SEO will benefit.

    This isn't a sprint to the finish line. You have lifetime access to the video trainings. And you can download and save any and all of the training materials. There's no pressure to rush through the material or complete it within any specified period of time.
  • How long do I have access to the course content?

    Lifetime access, baby! Go at your own pace, and revisit the modules anytime you need a refresher. Plus you'll have access to any content updates we make along the way.
  • Will I have direct access to you during the course?

    Wedding Business SEO is a go-at-your-own-pace program designed for self study and as such, it doesn't include any direct 1:1 consulting time with Shea or Brenda. However, we do periodically participate in the private members Facebook group when we can, and we also strongly encourage you to provide feedback about the course trainings and where additional guidance may be needed.

    And if you are interested in more direct access to us as you continue on your SEO and website journey, heads up that we will be introducing a VIP monthly option in the weeks ahead. More details to come! :)
  • This is a big investment. Is the course really worth the price?

    The only way you can answer that is by deciding this: how much is your time worth? Wedding Business SEO is guaranteed to save you weeks (if not months) of time searching high and low on the Internet for what works.

    Think of all the weeks and months of time you'll save and multiply it by what your time and is worth and we're pretty darned sure you'll understand that you'll actually be saving money by investing in this program... especially since you're likely going to be looking at a minimum of $500/month for an SEO professional to do the work for you (for a minimum of 4-6 months).

    Not to mention that, if you go it alone, how much traffic and how many leads will you be losing while you're running on the SEO hamster wheel?
  • Do you offer any refunds?

    We know you'll be delighted with your results if you ACTIVELY implement what you learn in the program. However, if for whatever reason you're not satisfied, simply reach out within the first 30 days to show that you’ve kept up with the modules and workbooks, and we'll happily give you a refund.

    Why? Because we truly only want your business if you're getting the results that come from implementing what you learn. And we know that if you commit to implementing what you learn, your SEO will improve. But you must be prepared to do the work to be eligible for a refund.
  • I still have more questions. How do I contact you?

    We are more than happy to answer any questions you have about this program! You can reach us directly at

Results Disclaimer

We realize this really is a no-brainer, but it has to be said: Effective search engine optimization takes time and it takes work. If you don't continue to take action in terms of what you learn in the Wedding Business SEO program, you're probably not going to see the results you want. And it only makes sense that we can't guarantee any results, Google rankings, earnings, or future earnings as a result of this program.

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